Search Engine Optimization and Search Engine Marketing.
- A custom campaign targeted at driving sales
- Involves the data mining of statistics on industry and competitors
- Determines highest potential internet traffic sources for converting sales via keyword
- Strategic content creation with interrelated keyword campaign
- SEO efforts are integrated throughout the entire internet advertising campaign, websites creation and maintenance
- SEO is a daily, weekly and or monthly research, creation, tracking, and revising process
The benefit of having one company manage your website, SEO, social, ppc and content creation avoids the disconnect and ensures consistency of seo campaign.
Search Engine Marketing
Consist of pay per click ads targeted at your brand name and keywords your campaign would not rank organically for due to budget, limited content or inconsistent campaign.
Organic is best.